Hi, I’m Justine—a beauty and lifestyle influencer marketing strategist with a passion for connecting brands with the right creators to drive meaningful engagement, brand awareness, and conversions. With years of experience in paid and organic influencer marketing, affiliate programs, and community building, I’ve helped brands develop and scale their influencer programs across TikTok, Instagram, and YouTube.

I believe great influencer marketing is more than just numbers—it’s about authentic storytelling, strong relationships, and strategic execution. Whether it’s launching a viral campaign, growing an ambassador program, or optimizing partnerships for performance, I thrive at blending creativity with data to ensure every collaboration delivers impact.

Throughout my career, I’ve:

✔️ Led full-scale influencer campaigns from concept to execution, including talent sourcing, contract negotiations, and performance tracking.

✔️ Managed ambassador and affiliate programs, building long-term relationships that turn creators into loyal brand advocates.

✔️ Worked across multiple platforms, including TikTok Lives, YouTube collaborations, and brand-owned content initiatives.

✔️ Analyzed campaign performance to optimize reach, engagement, and ROI while staying ahead of industry trends.

I’m always on the lookout for new ways to elevate influencer marketing, test creative strategies, and help brands build lasting connections with their audiences.